Breakfast Club co-founder Grant Rogers and Jake Ritter Created a Monster!

Four friends at different stages of life bond over triathalons and bikes, and share a real passion for bringing people together. They're NOT hardcore roadies and so identify a gap in the Austin cycling community accessible rides that welcome veterans and newcomers equally.

The point and message is not just to bury yourself in a workout then go home (the norm), but to enjoy being outside on two wheels and make friends over...breakfast, you guessed it. In just 2.5 years, BC's monthly group rides frequently attract as many as 500 people, they've grown an impressive brand and online following, sold through a number of merch drops and hosted two destination weekend trips (many attendees have tattoos to show for it).

Maintaining a cycling brand built on group rides has its challenges so during the show we dive into those, as well as the clubs origins, the special sauce (Austin gets some credit) and what the future holds.