Our Logo’s Origin: A 17 Year Old Philly Skateshop Owner Built a Business AND a Family - Bonus Episode, Schane Von Hartleben

Our branding was borrowed from Sub Zero, THE preeminent Philadelphia skate shop of the 90s, where I spent a lot of time and a little money when I was a kid. The shop’s owner, and one of my childhood heroes, was kind enough to give me his blessing for the logo AND to share his incredible story.

Schane Von Hartleben started Sub Zero as a response to his passion for skateboarding, a knack for pre-internet guerrilla marketing AND an innate urge for extended family. Schane’s family history is unconventional, and what he lacked in structure, he made up for in motivation to build his own. At 17 years of age. 

This isn’t an episode about cycling per se, but I guarantee you’ll appreciate Schane’s thoughtful messages and clear perspective on living life with purpose. Along the way we have a great time discussing some of the similarities between the two sports and how Schane got his business going as a teenager. In the name of community and family, please enjoy.