Driveway Series Race Director Chris Tolley Presents, TOLLEYWOOD Pt I

If you’re racing bikes in Austin, TX, welcome to Tolleywood. The timing of this episode could not be more opportune given the slate of projects Chris Tolley has planned for 2024, and what I love most about this race promoter, is that he understands the value of branding, not just for individual races but for the sport of cycling on the whole. Chris’s background is firmly entrenched in BMX riding, where style, technical ability and strength are all required. “Style” is the component that is frequently missing from road races and Tolley has vowed to take the extra steps to make his races look good by anyone’s standards. These branding and digital marketing skills have come through years of cultivating an egocentric online persona that both mocks influencer culture while it effectively influences culture. All of these qualities on top of elite crit racing accolades make Tolley a VERY effective hype man, and one that Austin is lucky to have. Tolley is the race director of Driveway Series, America’s most prolific race series, and he has a burning desire to deliver an exceptional experience to all parties that seems to be driven mostly by the challenge of making it as good as it can possibly be. This is not an episode about business so much as passion for culture, two wheel motion and community. Please enjoy.